From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

Blending the timeless wisdom of thinkers like Aristotle and Cicero with modern examples like Steve Jobs’ product launches, the Johnny Depp-Amber Heard trial, and the rise of social media algorithms, Truth & Persuasion shows how the techniques of influence have evolved—and how they’ve stayed the same. It’s a journey into the art and science of persuasion, exploring how our favorite brands, viral memes, and even our social media feeds tap into deep psychological truths to guide our decisions.

But this isn’t just a study of how persuasion works—it’s a roadmap for understanding its power. Whether dissecting the narrative magic of Star Wars, the rhetoric of political leaders, or the hyperreal worlds of platforms like Instagram and Twitter, this book equips readers with the tools to decode, resist, and responsibly wield influence in their own lives.

Truth & Persuasion reveals that in a world of endless choices and competing truths, the most powerful force isn’t what we know—it’s how we persuade. For anyone looking to understand the culture-shaping power of words, ideas, and narratives, this book is your backstage pass.